21/04/2017

Casa África attends the annual meeting of the WTO’s Africa Commission, in Addis Ababa

Casa África and the WTO are currently writing a document on the Africa Brand and its impact on tourism.

Casa África and the WTO are currently writing a document on the Africa Brand and its impact on tourism.

Casa África attended the annual meeting of the Commission for Africa (CAF) of the World Tourism Organization (WTO) in Addis Ababa, Ethiopia. The director general of Casa África, Luis Padrón, and the head of the Economy and Enterprise Department, Ana Cárdenes, went to Ethiopia to attend the meetings of the CAF, a commission with which Casa África has worked closely for eight years, together with Fitur, on the organization of Investour. The meeting was also attended by a delegation from the International Tourism Fair of Madrid.

The meeting reflected on the potential of the African continent for tourism, the commitment to sustainable tourism (2017 is the International Year of Sustainable Tourism), and presented the case of Spain as a model of sustainable tourism, which last year enabled it to reach the figure of 75 million tourists. About twenty African ministers were present at the Addis Ababa meeting, which also served to encourage a greater presence of African countries at the next Investour.

Casa África and the WTO are also currently developing a working document on the Africa Brand and its impact on tourism on the continent, an issue that was widely discussed during the Commission’s meetings.

In addition to the CAF meeting, the event also included a presentation by China’s tourism authorities. Tourism from China is the African continent’s greatest potential market.

The event, organized by the WTO’s Africa Commission, was sponsored by the Ethiopian Ministry of Tourism and Ethiopian Airlines, which is already the largest and most rapidly growing airline in Africa.

 

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