20/11/2014

Luis Padrón gives a conference on economic diplomacy in the Seminars “Sub-Saharan Africa. Keys to doing business in the region”

Casa África's Director General explained the objectives of economic diplomacy and how it works.

Casa África's Director General explained the objectives of economic diplomacy and how it works.

Casa África's Director General, Luis Padron, gave a lecture yesterday on the importance of economic diplomacy in the context of Spain-Africa relations in as part of a conference organised by BeCompetitive held in the headquarters of the Administration and Management Business School (ESADE) in Madrid. The conferences, called Sub-Saharan Africa. Keys to doing business in the region, were aimed at companies interested in looking for new opportunities of business, growth and international markets. The idea is to help and provide them with an updated view of sectorial opportunities offered by the region.

This conference is an initiative that is like those organized by Casa África to publicise African markets as business opportunities for Spanish companies and because of this has established this collaboration.

 

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