25/04/2010

Africa, one of the great protagonists at Fitur 2010

Su Majestad el Rey, junto a Ricardo Martínez y Luis Padilla, durante la inauguración de FITUR 2010

Su Majestad el Rey, junto a Ricardo Martínez y Luis Padilla, durante la inauguración de FITUR 2010

The African continent has been one of the great protagonists at the International Tourism Fair FITUR 2010, which takes place in Madrid from January 20 to 24, thanks to the Tourism Investments in Africa forum, Investour, that was held. This event took place yesterday with the presence of more than 15 tourism ministers of African countries, and consisted of a meeting point between African and Spanish companies with the objective of promoting sustainable tourism development in the neighbouring country.

Investour is an initiative of Casa Africa, the World Tourism Organisation (UNWTO), and Fitur, created as acknowledgement of the importance of tourism in Africa as the catalyst of socio-economic development, in addition to the increasing overall interest in Spain towards Africa. In recent years, there has been a significant increment in the presence of African countries at Fitur, joined by efforts for Investour to become the professional meeting point for Spanish and African companies and institutions.

In this first edition, the African region invited was the Economic Community of West African States (ECOWAS). During the event held on the 21st, the Forum included a presentation by the UNWTO of a study regarding the characteristics of Spanish outbound tourism towards the Middle East, as well as a regional project about the development of sustainable tourism in a network of cross border parks and protected spaces in Western Africa.

The afternoon was set aside for meetings between African and Spanish companies and institutions, in which Spanish investors were shown the various business opportunities that are appearing throughout the continent.

 

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